AI Search & Visibility Insights

What AI SEO Costs in New Zealand A realistic monthly range for a New Zealand business Most New Zealand businesses land somewhere between $500 and $4,000 a month for genuine search optimisation, with a lot of that activity clustering in the $1,000–$3,000 range for an established, ongoing commitment. Businesses running multi-location, highly competitive, or category-dominance campaigns can push well past that into the $5,000–$11,000+ a month range. That's a wide span, and it sh

If someone asked ChatGPT, Perplexity, Claude or Google's AI Overviews about the service your business provides, would your name come up? For most business owners, the honest answer is "I don't know" and that gap matters more each year, because a growing share of buying research now happens inside an AI answer rather than a list of blue links. The good news is you don't need specialist software to do a basic check of AI search visibility for your business, a manual AI visibili

Most businesses understand how ranking works. You create relevant content, build authority over time, and earn your position in search results. When that’s working, you expect visibility and for that visibility to translate into traffic. But something has started to feel off. Businesses are still ranking. Their SEO hasn’t dropped off. On paper, everything looks like it’s working and yet traffic isn’t lining up the way it used to, clicks feel less predictable, and a new questi

Over the past year, a new phrase has started appearing everywhere in marketing conversations: “Optimise for ChatGPT.” Guides promise ways to “rank in AI answers” or “optimise your website for ChatGPT.” But there’s a problem. Much of this advice is built on a misunderstanding of how AI systems actually work. If you're unfamiliar with how AI systems decide which brands or sources to reference, this article explains the mechanism in detail. How AI Systems Decide Which Brands to

A year ago, we asked a question we couldn't yet answer: would GEO become its own discipline, or just get folded into existing SEO work? We picked an answer at the time - most likely a sub-specialty, "rarely someone's entire job." Time to check the receipt. What We Got Right The skills overlap is real, and it hasn't gone away. Schema, content structure, technical crawlability, GEO still leans on the same foundation SEO always has. Nobody's throwing out the existing toolkit to

If you searched "AI SEO" to land here, here's the first thing worth knowing: none of the major AI systems actually use that term. Ask ChatGPT, Gemini, Perplexity or Google's own AI Mode to explain the difference between AI search strategies, and every one of them answers in a different vocabulary - SEO, AEO, GEO. Three letters, three letters, three letters, not "AI SEO" anywhere. That's not a contradiction, it's just a gap between how people talk and how the systems themselve