AI Search & Visibility Insights

If someone asked ChatGPT, Perplexity, Claude or Google's AI Overviews about the service your business provides, would your name come up? For most business owners, the honest answer is "I don't know" and that gap matters more each year, because a growing share of buying research now happens inside an AI answer rather than a list of blue links. The good news is you don't need specialist software to do a basic check of AI search visibility for your business, a manual AI visibili

Most businesses understand how ranking works. You create relevant content, build authority over time, and earn your position in search results. When that’s working, you expect visibility and for that visibility to translate into traffic. But something has started to feel off. Businesses are still ranking. Their SEO hasn’t dropped off. On paper, everything looks like it’s working and yet traffic isn’t lining up the way it used to, clicks feel less predictable, and a new questi

Over the past year, a new phrase has started appearing everywhere in marketing conversations: “Optimise for ChatGPT.” Guides promise ways to “rank in AI answers” or “optimise your website for ChatGPT.” But there’s a problem. Much of this advice is built on a misunderstanding of how AI systems actually work. If you're unfamiliar with how AI systems decide which brands or sources to reference, this article explains the mechanism in detail. How AI Systems Decide Which Brands to

A year ago, we asked a question we couldn't yet answer: would GEO become its own discipline, or just get folded into existing SEO work? We picked an answer at the time - most likely a sub-specialty, "rarely someone's entire job." Time to check the receipt. What We Got Right The skills overlap is real, and it hasn't gone away. Schema, content structure, technical crawlability, GEO still leans on the same foundation SEO always has. Nobody's throwing out the existing toolkit to

Search is changing. For years, businesses have focused on getting found in Google, that has usually meant investing in SEO - improving website content, working on technical performance, building authority, making sure the business appears when people search for its products or services. This still matters but people are no longer only typing a few words into Google and scrolling through a list of links. They're asking ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google'