VISIBILITY THAT MOVES BEYOND TRADITIONAL SEO
Visibility for businesses that want to appear in AI search.
Expert-led AI search visibility audits and strategic guidance for high-consideration businesses in New Zealand, Australia and the USA.
AI Optimisation helps businesses improve how they're understood, referenced, cited and recommended across AI systems, search engines and generated answers.
Our work is guided by the AI Visibility Engine™. A framework built to strengthen how AI systems recognise expertise, authority and topical relevance.
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Hands-on implementation
Not just what needs to change - actually building it, when that's what you need.
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Citation-ready content strategy
Content built to be found, understood and reused by AI systems, not just read by people.
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Technical and SEO foundations
The structural groundwork. Site health, schema, indexation that everything else depends on.
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AI search visibility
How your business shows up, gets cited and gets recommended inside AI-generated answers.
AI search optimisation is sometimes called Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI SEO or AI visibility optimisation. At AI Optimisation, we use the broader term AI search visibility, because the work goes beyond rankings or isolated citations, it covers how a business is understood, validated, surfaced and recommended across the full decision journey.
We provide strategic direction for how your business shows up in AI search and modern search engines and implement it when that level of support is preferred.
We assess how your website, content, authority signals and business information are currently being interpreted by AI systems, then correct the gaps that affect whether you're surfaced, cited or recommended.
Based in Auckland, working with businesses across New Zealand, Australia and the USA, we help brands become understood, referenced and recommended in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews and Bing Copilot.
Unlike AI visibility tools that mainly track mentions, we focus on the strategic and structural changes that make a business clearer, more trustworthy and easier for AI systems to recommend. We can build those changes directly too, not just hand over a list of suggestions.
Visibility today isn't just about ranking, it's about being understood and trusted at the point where someone decides what to buy or who to hire.
HOW WE WORK
Strategic enough to know what needs fixing. Practical enough to implement it, when that's what you need.
What working with AI Optimisation looks like
AI Visibility Architecture
A 12-week roadmap that takes your business from wherever it currently stands to a consistent, recognisable entity across every platform AI systems are reading.
It builds on your AI Visibility Analysis, then sequences the work so nothing sits waiting:
✓ Weeks 1–4: The tidy-up: fixing the fastest-moving gaps in entity recognition across your digital platforms
✓ Content gap analysis: based on real search behaviour, showing exactly what needs upgrading on your site and what's missing entirely
✓ Updated "about" sections proposed across every platform where your business appears, so the same story is told consistently everywhere
✓ An 8-week social posting cadence, starting week 5, built to reinforce the same signals the rest of the roadmap is establishing
You walk away with a sequenced plan your team can run with, not a list of generic suggestions.
Strategic Search Direction
Ongoing, hands-on guidance, not a monthly report but a regular working relationship.
We stay in regular contact through scheduled check-ins, reviewing every piece of content before it goes live, updating schema and handling the technical work behind the scenes including re-indexing when something changes. As your visibility shifts, we keep measuring what's working, report the data back to you, and update the gap list as new ones open up.
This typically includes:
✓ Regular check-ins and feedback loops on content before it publishes
✓ Schema and technical updates, including re-indexing
✓ Ongoing measurement and performance reporting
✓ Continuously updated gap analysis as your visibility changes
Works best for organisations that have someone to actually create the content, make changes and want an expert reviewing, guiding and handling the technical side of every step.
Strategic Partnership
Everything in Strategic Search Direction plus we write it.
Same regular contact, same technical execution, same ongoing measurement and reporting. The difference is what lands in your inbox: instead of reviewing content your team wrote, you're approving copy we've already written for you.
This typically includes:
✓ Regular check-ins and feedback loops but on copy we've written, not reviewed
✓ Schema and technical updates, including re-indexing
✓ Ongoing measurement and performance reporting
✓ Continuously updated gap analysis as your visibility changes
✓ Copywriting and content creation, not just review
✓ No hiring, training or managing a copywriter, it's already handled
✓ You approve, we execute
Writing good, consistent copy takes real time, time most teams don't have, and hiring for it isn't quick either. Strategic Partnership means that's already covered.
Not sure which path fits? Start with an AI Visibility Analysis and we'll tell you which one you actually need, not sell you whichever's easiest for us.
AI Optimisation is for high-consideration businesses, whose customers search, compare and ask questions online before they choose. Many are service-led or expertise-led. Others sell considered, big-ticket products, the kind where someone spends weeks comparing options, reading reviews and asking questions before committing to a five- or six-figure purchase.
Many have already built a website, invested in SEO, or started producing content on social media, and still can't work out why none of it is showing up when someone asks AI to recommend a business like theirs. We help identify where you're unclear, inconsistent or under-supported online, then provide the strategic direction to fix it. Implementation too, if you need it.
This is a fit if:
✔ Built a website, but AI systems still can't tell what you actually do
✔ Investing in SEO, but ChatGPT and Google AI don't mention you
✔ Want to know exactly how AI systems currently interpret your brand
✔ Have gaps in entity, schema or content, but aren't sure which to fix first
✔ Have a team who can implement, but want expert direction on what and when
✔ Want to appear inside AI-generated answers, not just search results
✔ Have real expertise, but nothing proving it to AI systems yet
Probably not, if:
✘ You want a traditional SEO agency
✘ You want someone to just write blog posts
✘ You're expecting quick ranking tricks
✘ You're not open to changing how your business describes itself online
✘ You're looking for a full-service digital agency - that's not this
COMMON QUESTIONS
A structured way of understanding how AI systems recognise, trust and recommend a business. The five stages, from entity recognition through to recommendation reinforcement, are built to explain what's actually happening rather than treat AI as a black box.
A business, person, service, product, location or brand. Anything AI systems need to identify clearly before they can compare, describe or recommend it. Entity Recognition is the first stage of the AI Visibility Engine because everything else depends on AI knowing, unambiguously, what you actually are.
They're the evidence AI systems use to decide whether to trust what they've found - citations, mentions, reviews, recognised expertise. When multiple independent sources consistently back up the same understanding of a business, AI systems place more confidence in it when generating answers.
The broader term for optimising a business so it shows up inside AI-generated answers, not just traditional search results across tools like ChatGPT, Perplexity and Google AI Overviews. It's one of several names for the work the AI Visibility Engine is built to explain.
AEO focuses specifically on how AI assistants generate accurate, direct answers to questions. GEO is the wider category, it includes AEO, but also covers structure, schema, and positioning a brand as a source AI trusts when generating fuller summaries, not just single answers.
The AI Visibility Analysis is a one-off service priced at $399 + GST. It gives you a clear picture of how your business currently appears across search and AI platforms, where the gaps are, and what to prioritise next.
The 12-week AI Visibility Architecture is priced at $1,400 + GST per month for three months, or $3,800 + GST upfront. This covers the deeper analysis, strategic recommendations and sequenced roadmap needed to build a stronger foundation.
Ongoing support is quoted separately based on what needs to be implemented, reviewed and measured after the initial 12 weeks. Some businesses need light strategic guidance, while others need more regular support across content, technical improvements and authority building.
Everything starts with a discovery call so I can understand where you are starting from and recommend the most appropriate option. There is no pressure to continue beyond that.
If you call, you'll usually get me directly or a call back the same day. For enquiries by form or email, expect confirmation within a day, with discovery calls usually booked in for the following 3–5 days. Want to move faster? Flick me a phone call.
The AI Visibility Analysis is a one-off piece of work and usually takes a few days to complete.
The AI Visibility Architecture runs over 12 weeks. During that time, I establish your baseline, clarify how your business should be understood across search and AI platforms, identify the technical, content and authority gaps affecting visibility. By the end of the 12 weeks, you should have a much clearer foundation, a consistent business narrative across your key platforms, and a practical roadmap for what to work on next.
Ongoing work is different. Search and AI visibility are not built through a single fix, but through connected signals strengthening over time. Ongoing support focuses on implementing priorities, reviewing what is changing, refining the strategy and continuing to build authority, relevance and recommendation signals.
No one can promise how an AI model will respond and anyone who says otherwise is selling something else. What we do guarantee is the care that goes into the work. This isn't just about chasing a result; it's about understanding your brand, your service, your people, and your business well enough to build a strategy that actually reflects them, then making sure everything communicated out into the world stays aligned with that. We don't do everything ourselves, but if there's a gap holding your visibility back, we help you close it.
No, that's not what we do. What we do is make sure everything you're putting out lines up. If your paid ads, organic posts, and website are all saying slightly different things, AI systems (and humans) struggle to build a clear picture of who you are. We align campaign focus and messaging across whatever's already running, and guide a monthly organic posting cadence so it's not driven by "what should we post this week?". Posting for posting's sake doesn't build clarity, it just adds noise. If you do need someone to actually run ads or manage posting, I know people who can and happy to point you in the right direction.
Start with an AI Visibility Analysis
Understand how AI systems currently interpret your business.
Our AI Visibility Analysis examines how your website, content, and authority signals are interpreted by AI systems and identifies the gaps preventing your business from appearing in AI answers.
See what may be stopping your business from appearing in AI answers, and get clear recommendations you can act on immediately.
01. How AI systems currently understand your business
02. The gaps preventing your site from appearing in AI answers
03. Clear recommendations to strengthen your AI visibility