What AI Optimisation Does
AI Optimisation is a New Zealand–based AI optimisation company providing strategic AI search and SEO direction for businesses.
The service focuses on how AI systems and search engines interpret a business’s website, content, and authority and how that interpretation determines whether a brand is mentioned, cited, or recommended in AI-assisted search.
Visibility today isn’t just about ranking.
It’s about being understood and trusted at the point where customers decide what to buy or who to hire.
AI optimisation bridges traditional SEO with modern AI search behaviour by aligning:
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AI optimisation principles
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AI search SEO
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Traditional SEO foundations
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Strategic content planning
This ensures a business’s digital presence is not only indexed, but also interpretable, reusable, and reference-worthy for both people and AI systems across platforms.
Whether a business operates in New Zealand, Australia, the United States, or internationally, this approach supports visibility where it matters now and as AI-driven search continues to evolve.
Our service approach is grounded in the AI Visibility Framework, a structured model that explains how AI systems interpret, evaluate, and reuse business content when generating answers and recommendations.
Learn more about the AI Visibility Framework
Ways to work together
Search Starter Audit
$399
A one-off diagnostic audit that shows how AI systems and search engines currently interpret your website, content, and offer and what’s missing that’s preventing visibility in AI-driven search.
Designed for businesses beginning to question how discoverable they are in AI search, and whether the right technical and content foundations are in place.
What this includes:
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Website health and technical foundations check
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AI discoverability and search interpretation assessment
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Clear, prioritised recommendations to improve visibility
Strategic Search Direction
$1,500 / Month
from
An ongoing strategic advisory service that provides direction on how to prioritise content, SEO, and AI visibility decisions as search and AI systems evolve.
Best suited to teams who want expert guidance they can execute internally, without outsourcing implementation.
What this service includes:
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Ongoing AI and search strategy guidance
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Monthly prioritisation of what to focus on (and what to ignore)
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Review of key site, content, and AI visibility signals
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Clear, actionable recommendations your team can implement
Strategic Search Support
$4,500 / Month
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A deeper strategic partnership that combines ongoing direction with closer involvement in planning, decision-making, and implementation where internal capabilities is limited.
Designed for businesses who want ongoing guidance and hands-on input as AI and search visibility requirements continue to change.
What this service includes:
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Strategic leadership across AI and search
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Hands-on input during planning and execution
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Faster pivots as AI signals change
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Deeper involvement in key decisions
How These Services Work Together
AI optimisation is not a one-off task.
It is an ongoing process of improving how AI systems and search engines interpret a business over time.
The Search Starter Audit establishes the baseline.
It shows how your brand is currently categorised, summarised, and evaluated by AI systems and identifies the specific gaps limiting visibility.
Strategic Search Direction builds on this baseline by providing ongoing guidance on what to prioritise, what to change, and how evolving AI and search behaviour should inform decisions.
Strategic Search Support extends this further with closer involvement where interpretation, complexity, or execution risk is higher.
Each service addresses a different level of need.
$399 / one off
We show you how AI systems interpret your brand today and exactly what’s missing that’s keeping you out of AI answers.
Before a human ever reaches your website, AI systems already:
• Categorise your business
• Summarise your offer
• Decide whether to recommend you
Most brands don’t realise how they’re being understood, until they’re invisible.
The AI Visibility Audit gives you a current-state snapshot of how AI systems and your market perceive your brand, plus a clear diagnosis of what must change to start appearing in modern search and AI-driven discovery.
Best for Consultants, service businesses, and advisory brands who want strategic clarity before investing in content, copy, or long-term visibility work.
What the audit answers
Current AI & Search Understanding Snapshot
We analyse your existing website content, structure, language and technical health to identify:
• How AI systems categorise and summarise your brand
• What category and keyword landscape you currently occupy
• Whether your offer is understood clearly or appears generic
• Whether technical or structural issues limit discoverability
This establishes a true baseline of how you are being interpreted today.
Market Conversion Analysis
We analyse how your buyers actually talk about problems like yours by reviewing:
• Repeated buyer language patterns
• Core pressure points and decision criteria
• How organisations describe engaging external expertise
• AI-generated summaries of your sector
This reveals the real language of demand, not assumptions.
Visability & Messaging Gap Diagnosis
We identify:
• Where your current messaging undersells your expertise
• What your market is explicitly asking for that isn’t stated clearly
• Why competitors are being surfaced instead of you
This pinpoints the exact gaps preventing visibility.
Authority & Trust Signal Diagnosis
We assess:
• Proof, credibility, and clarity signals
• Where trust reinforcement is missing
• How AI selection systems interpret your authority
This shows where confidence in your expertise breaks down for both humans and AI.
What You Walk Away With
A practical AI Visibility Insight Report that shows:
• How AI systems and your market currently perceive your brand
• The real language patterns and narratives shaping buyer decisions
• The exact positioning, authority, and content gaps limiting visibility
• A prioritised roadmap for what to fix first to start showing up
• Clear guidance for website messaging, LinkedIn content, and offer articulation
Delivered as a report you can return to whenever refining your positioning, proposals, or thought leadership so you always know what to do next, and in what order.
This is not keyword research, rank tracking, or polished copywriting.
It is a diagnostic intelligence audit that maps real market demand signals and AI-generated understanding of your sector so both buyers and AI systems recognise your value instantly.
Start with a free basic audit
Not sure how your website is showing up in search or AI tools?
This free basic audit gives you a quick diagnostic snapshot not a full strategy to highlight where things may be breaking down.
You’ll receive:
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A high-level technical health check (key issues only)
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Where your site currently ranks for core keywords
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Whether your brand is being mentioned or surfaced in AI-driven search
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A light comparison against visible competitors
Tracking Foundations
Not sure where your website traffic is coming from or what people do once they arrive?
This one-off tracking setup gives you a clear, reliable view of how users find and engage with your site without ongoing commitment.
You’ll receive:
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Verified setup of GA4, Search Console, and key platforms
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Clear visibility into traffic sources and user behaviour
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Confidence your data is accurate and usable
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A foundation for better optimisation decisions