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AI Search & SEO FAQs

Get quick, practical answers about AI search optimisation (AEO), SEO, and how we help New Zealand businesses stay visible online.

  • AI search optimisation adapts your website and content so that AI tools like ChatGPT and voice assistants can easily find, understand, and recommend your business online. This ensures you remain visible and competitive as more users rely on AI-driven search for answers and services.

  • AI tools analyse vast amounts of data to identify trends and optimise your digital marketing efforts. By leveraging AI-powered strategies, your campaigns become more targeted, your content more effective, and your results more measurable, helping you achieve better engagement and ROI.

  • We offer comprehensive AEO/SEO audits, implementation of AI optimisation strategies, analytics setup, and monthly updates to keep your website ahead of digital trends. Our services are designed to boost your visibility on Google, AI tools, and all major digital platforms.

  • AI-Search Optimised marketing solutions help small businesses stay competitive by optimising content and structure, providing actionable insights. This means more efficient marketing, improved search rankings, and greater reach to your local and national audience.

  • AI-Search Optimised marketing solutions help small businesses stay competitive by optimising content and structure, providing actionable insights. This means more efficient marketing, improved search rankings, and greater reach to your local and national audience.

  • Traditional SEO focuses on ranking in Google’s search engine results pages (SERPs). AI Search Optimisation goes further by making your content more conversational, answer-focused, and structured for AI tools, voice assistants, and large language models. Both are important, but AI optimisation future-proofs your digital marketing strategy.

  • We combine SEO best practices with AI search optimisation techniques. This means focusing on clear headings, FAQs, schema markup, and well-structured answers that both Google and AI platforms can understand and rank.

  • AI analytics tools give you deeper insights into your audience behaviour, content performance, and conversion trends. But before you can get the full benefit, your analytics needs to be set up and configured correctly. We help NZ businesses ensure that Google Analytics, Google Tag Manager, and any relevant reporting tools are properly installed, configured, and tracking the right data so you get clear, reliable insights to guide your digital marketing decisions.

  • AI content optimisation involves refining your website text, blogs, and metadata so that it’s easy for AI tools to read and pull as an answer. This includes natural language structuring, semantic keyword use, and enhancing entity recognition signals across your site.

  • GEO (Generative Engine Optimisation) is the process of optimising your content for AI-driven, generative search engines like Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot.

    • AEO (Answer Engine Optimisation) focuses on helping AI assistants give accurate answers.

    • GEO is broader, it includes prompts, structure, schema, and positioning your brand as the source AI trusts when generating full summaries.

  • Yes. AEO also supports voice assistants like Siri, Alexa, and Google Assistant.

    • Structured, conversational answers make it easier for voice tools to read your content.

    • This helps you appear as the “spoken answer” when users ask questions aloud.

  • Results vary depending on your site size, competition, and how fast search engines crawl your updates.

    • Quick wins: Schema and FAQ content can start appearing in AI Overviews within a few weeks.

    • Longer-term: Full content visibility and trust-building may take 3–6 months for competitive topics.

  • You can:

    • Manually test AI tools (ChatGPT, Google AI Overviews, Bing Copilot) using your target questions.

    • Use tracking tools like Keyword.com AI Visibility or AthenaHQ to monitor mentions.

    • We offer AI Visibility Audits to check where you’re appearing and where you’re missing out.

  • Absolutely. AEO can boost product visibility by:

    • Adding structured data for products, reviews, pricing, and availability.

    • Writing product descriptions in a clear, Q&A-friendly way.

    • Improving how AI tools summarise your products in search results.

  • Yes. SEO and AEO work together.

    • SEO ensures your site is technically sound and ranks in search engines.

    • AEO ensures your content is also discoverable and trusted by AI assistants.
      The best results come from combining both.

  • ROI comes from:

    • Higher visibility in AI results → more traffic.

    • Improved brand authority → customers trust AI’s recommendations.

    • Better conversions → you appear earlier in the buyer journey.
      We measure ROI by tracking clicks, leads, and revenue growth after implementation.

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