
Optimise for the Future of Search
Why Does It Matter?
The evolution of SEO in a changing search environment
Why are NZ businesses optimising for AI now? As of March 2025, over half of adults (52%) are using AI tools like ChatGPT, Gemini, Claude, and Copilot, marking one of the fastest tech adoption rates in history. Experts predict a 25% drop in traditional search engine use by 2026 as more people turn to AI chatbots and virtual assistants for answers.
This rapid shift is changing how people discover and engage with information online. To stay visible and competitive, businesses must adapt their digital marketing strategies for AI-driven search. Optimising now means better visibility, more meaningful engagement, and long-term relevance in an evolving digital landscape.
With over 20 years of experience in marketing, strategy, and business growth, I’ve helped transform underperforming operations into customer-centric, high-performing teams. My focus today is on helping businesses harness the power of AI search and digital marketing to grow their visibility, leads, and sales.
Together with a team of search and content experts, I specialise in AI search optimisation (AEO) making sure businesses show up where customers are asking questions: ChatGPT, Google AI, and voice search.
We believe small and medium businesses deserve affordable, high-quality marketing support. AI Optimisation exists to give SMEs the same cutting-edge tools and strategies used by big brands so you can compete, grow, and win online.

Elaine Subritzky
“Because being found online shouldn’t be hard.”

Your Needs, Our Services
We start with a free basic audit of your website. You’ll see where you currently sit on Google and AI-driven search results for your main keywords or search enquiries.
From there, you can choose a deeper, one-off audit ($399+gst) with clear, step-by-step recommendations or move into an ongoing plan with tailored optimisation support.
All plans are monthly, flexible, and cancel anytime.
Not sure where to start?
Explore the different level of search optimisation support that might fit your needs or give me a call if you’d like to talk it through.

-
Want AI tools to feature your content?
We structure your pages for AI mentions so when people ask a question, AI assistants can confidently pull your brand’s information.
-
Worried your brand is misrepresented?
We audit and refine your structured data so AI tools reference you accurately and consistently.
-
Need to future-proof your search presence?
We implement AI-native content strategies that work alongside SEO to keep you visible as AI becomes the primary way people search.
-
Want to rank in more than just Google?
We optimise across all digital platforms from websites to social media so your business is discoverable wherever your audience is searching.
Be Found in Search
If people can’t find you online, you’re missing out on potential business.
We improve your visibility on Google, AI-powered search tools, and across all your digital platforms by optimising your content, structure, and keywords.
Turn Visitors into Leads
By optimising your content to be more discoverable, we don't just increase traffic, we enhance engagement. More eyes on your content mean more opportunities for interaction and conversion.
Know What's Working
Without clear data, you’re guessing about your marketing results.
We set up your website analytics and tracking properly (like Google Analytics and conversion tracking), so you get accurate reports on what’s driving traffic and leads.
Stay Ahead
Online search changes fast, especially with AI.
We apply monthly updates and improvements to keep your website and strategy in line with the latest trends, so you don’t fall behind.
AI SEO & AEO Insights for New Zealand Businesses
Contact us
Let’s Talk About Optimising Your Business for AI-SEO Search.
Whether you’re ready for an AEO/SEO audit or simply want advice on how to make your digital marketing more search friendly, we’re here to help.
Reach out today and let’s chat about how we can improve your visibility across Google, AI platforms, and all your digital marketing channels.