You don't just need SEO.
You need a website that actually brings you qualified leads.
You’ve paid for a nice website. You’ve tried SEO. You’ve even experimented with AI…
So why isn’t it generating quality leads?
We help businesses understand why it's not working and how to fix it.
Less reporting. More doing.
Good Work starts with Good People
We believe great results come from genuine collaboration, not a cookie-cutter approach.
We’re not here to overpromise or overwhelm you with jargon. We’re here to understand your goals, set clear expectations, and create strategies that actually work for your business.
Our work follows a proven process that strengthens your foundations first, builds authority next, and creates long-term momentum that keeps your business visible, no matter how search evolves.
We love working with good humans who value honesty, curiosity, and shared success. If that sounds like you, we’ll get along just fine.
Let’s grow together with open communication, aligned goals, and a shared belief that great partnerships create great outcomes.
You got the website. You tried SEO or even looked into AI.
You’re seeing traffic (hopefully) … but little to no increase in enquiries.
Want to know why?
Wouldn't it be helpful to understand how customers use your site, if they do find it?
Most business owners don’t have clear visibility into how (or if) they’re being found at all, let alone if their website is technically healthy.
You need to know how to ensure your website shows up not only in Google, but in local search, AI search, and answer engines AEO (or what ever acronym we eventually land on).
We offer SEO consultation, helping business owners understand:
1. Why their website isn't performing
2. What to fix
Not just rankings. Not just clicks.
Strategic SEO Optimisation for businesses who want clarity, not vanity metrics that look pretty.
Our Approach
We help you figure out why your website isn’t getting the right enquiries. We show you what’s working, what’s not and where to focus so you stop guessing, hoping or feeling in the dark.
Diagnose What’s Holding You Back
It’s not just about rankings, it’s about relevance. We make it easier for the right people to find you and choose you. Your business shows up where people are searching and actually speaks to what they are looking for.
Make You Findable by the Right People
Your website should answer real questions, build credibility and position you as an expert, not just for Google, but also for AI search and future platforms… And dare I say it, your customer experience.
Build Trust with Humans, Google & AI
Sounds pretty standard right...
Then why are so many business spending so much money and not getting an outcome they are happy with?
Its about more than search engine optimisation.
Are you found, relevant & trusted?
SEO helps people find you. AEO helps AI recommend you.
Your Needs, Our Services
We combine proven SEO with future focussed GEO so your brand isn’t just visible, it’s recommended.
• Want AI to show your content?
We structure and tag your site so assistants like ChatGPT, Gemini, and Siri recognise your brand.
• Worried your brand is being misrepresented?
We clean up your structured data and entity signals so AI systems get you right, every time.
• Ready to rank beyond Google?
We optimise across all AI and digital ecosystems, wherever your audience is asking questions.
Let’s future-proof your presence together.
Start with a free basic audit of your website. You’ll see where you currently sit in Google and AI-driven search results for your main keywords or search enquiries.
Or you can choose a deeper, one-off audit with clear, step-by-step recommendations and move into an ongoing plan with tailored optimisation support.
All plans are monthly, flexible, and cancel anytime.
How can an audit help my business?
If you want your business to stay visible in the new era of AI-driven search, it’s time to look beyond traditional SEO.
AI Optimisation helps small to medium businesses across New Zealand, Australia, and the USA prepare for both human and AI search, including Google’s AI Overviews, ChatGPT, and Bing Copilot.
Our SEO audits don’t just identify technical and content gaps, they show you how to rank in AI-generated results through advanced Answer Engine Optimisation (AEO) and entity-based SEO.
Our Audit includes:
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Technical SEO + site performance review
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Content quality and entity analysis
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Schema & structured data checks
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Local SEO & Google Business optimisation
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AI-readiness scoring (AEO + GEO framework)
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Check your tracking setup across GA4, GTM, and GSC and Bing.
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Actionable, plain-English recommendations
Based in Auckland, we work with businesses in New Zealand, Australia and the US across all industries.
Who we are and our WHY
With over 20 years of experience in marketing, strategy, and business growth, I’ve helped transform underperforming operations into customer-centric, high-performing teams. My focus today is on helping businesses harness the power of AI search and digital marketing to grow their visibility, leads, and sales.
Together with a team of search and content experts, I specialise in AI search optimisation (AEO) making sure businesses show up where customers are asking questions: ChatGPT, Google AI, and voice search.
We believe small and medium businesses deserve affordable, high-quality marketing support. AI Optimisation exists to give SMEs the same cutting-edge tools and strategies used by big brands so you can compete, grow, and win online.
Elaine Subritzky
“Because being found online shouldn’t be hard.”
Be Found in Search
If people can’t find you online, you’re missing out on potential business.
We improve your visibility on Google, AI-powered search tools, and across all your digital platforms by optimising your content, structure, and keywords.
Turn Visitors into Leads
By optimising your content to be more discoverable, we don't just increase traffic, we enhance engagement. More eyes on your content mean more opportunities for interaction and conversion.
Know What's Working
Without clear data, you’re guessing about your marketing results.
We set up your website analytics and tracking properly (like Google Analytics and conversion tracking), so you get accurate reports on what’s driving traffic and leads.
Stay Ahead
Online search changes fast, especially with AI.
We apply monthly updates and improvements to keep your website and strategy in line with the latest trends, so you don’t fall behind.
SEO & AEO Insights for New Zealand Businesses
Contact us
Let’s Talk About Optimising Your Business for AI-SEO Search.
Whether you’re ready for an AEO/SEO audit or simply want advice on how to make your digital marketing more search friendly, we’re here to help.
Reach out today and let’s chat about how we can improve your visibility across Google, AI platforms, and all your digital marketing channels.