All Posts

If you haven’t already read our article on " how Google AI and ChatGPT are changing search behaviour in 2025 " , it’s a great place to start, it explains why this shift is happening and how it affects every NZ business. Combine Traditional SEO with AI-Focused Optimisation To appear in AI chatbot answers, continue applying strong SEO foundations but extend them with AI-specific strategies: Create localised content that reflects New Zealand audiences and culture, including te r

Search behaviour has shifted dramatically in 2025, with over 50% of Google searches triggering AI Overviews and 66% of young adults using ChatGPT as a search tool. The takeaway? Your business needs to optimise for both to stay visible. Search Is Changing Faster Than Ever If you’ve been following our blog, you’ll know we’ve talked a lot about how AI search works and why it matters for businesses. But now, we have the numbers and they show we’re already living in a generative-A

GEO probably won’t replace SEO entirely — but it will become a critical sub-specialty. Most businesses will fold GEO tactics (AI-ready content, schema, AI citation tracking) into their existing SEO strategies. The Big Question In our last post, we looked at how search behaviour is shifting — and the data makes it clear that GEO is here. But where is this all heading? Will GEO replace SEO, or just become part of it? Let’s explore the scenarios. Scenario 1: GEO Becomes Its Own

Google has rolled out AI Mode in New Zealand, and it’s changing how people search online. Instead of scrolling through ten blue links, users now see AI-generated answers directly in the search results. For local businesses, whether you’re a mechanic in Auckland, a café in Wellington, or a law firm in Christchurch this means traditional SEO isn’t enough. To stay visible, you need to adopt Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). What is Google

Here’s a clear breakdown: GEO is Generative Engine Optimisation focused on getting your business discovered through AI-driven answer engines like ChatGPT and Google SGE. SEO optimises for search engines (like Google), while AEO tailors your online presence for AI-powered Q&A platforms. What you’ll learn from this blog The exact definition of GEO and why it matters today How GEO compares, contrasts, and complements SEO and AEO Actionable tips for businesses to prepare for the

AI won’t replace SEO in New Zealand, it’s reshaping it. Your website still anchors discovery and conversions, while Answer Engine Optimisation (AEO) helps you get quoted inside AI answers. Practical AI optimisation SEO for NZ businesses, from Local SEO fundamentals to Answer Engine Optimisation service NZ. Our approach to AI optimisation for websites pairs Local SEO with SEO for AI search engines, clean structure, clear Q&As, and schema, so you gain website optimisation for A

Search has changed. In 2025, it’s not just about ranking in Google, it’s about showing up in AI Overviews, chatbots, and other AI-driven platforms. The question is: Are you simply using AI tools to make your old SEO tactics faster, or have you redesigned your entire approach for an AI-first world? AI-Enabled vs AI-Native SEO — The Big Shift Right now, most businesses are AI-enabled . They’ve discovered AI tools like ChatGPT, Jasper, or Claude and are using them to work faster

Have you ever Googled something, then asked ChatGPT the same question and got completely different answers? You’re not imagining it. New research shows Google and ChatGPT understand what we’re searching for in very different ways. For small to medium businesses in New Zealand, this matters more than ever. If your website content isn’t speaking the right “language” to these AI platforms, you’re missing out on visibility and that means missed sales, bookings, and enquiries. I’l

Next Step: How NZ Businesses Can Optimise for AI-Driven Search? In a previous blog, we looked at how AI tools like ChatGPT and Bing Copilot are changing the way people search and what that means for your business. This follow-up dives into what you can actually do right now to make your website and content visible in AI-native search, especially if you're a New Zealand-based business. Because while Google still matters, being AI-search ready gives you a first-mover advantage

AI-powered search tools now provide users with instant, conversational answers—raising real concerns for business owners about declining website traffic and the future of the open web. Some fear classic web browsing will fade, threatening publishers, marketers, and those relying on SEO services in New Zealand, while others argue the web is simply evolving to meet the expectations of AI-savvy users. Here’s what you need to know. What will you learn from this blog: Why AI searc

Google is making it harder for websites to rank if their content feels robotic, generic, or low quality. AI-written content that might have ranked in the past is now more likely to get ignored or worse, penalised. If you’re using AI tools to help write your content, that’s fine—but you need to make sure the final result reads as well (or better) than something written by a professional human copywriter. Google’s New Stance on AI-Written Content: What’s Changed? With Google's

When you want quick answers online, you probably turn to Google. It’s fast, familiar, and delivers pages of search results in seconds. But the way people search is changing, fast! AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are now answering questions without sending people to your website at all. For business owners and marketers, this shift raises an important question:Is your business visible in AI-driven search results? Google Search: Still the Leader in W

We’re in the middle of a huge shift in how people search online. As discussed in the previous post AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are quickly changing the way customers find information and businesses. If your business isn’t showing up in AI-generated answers, you’re missing out on opportunities. Worse… your competitors might already be there. The Big Shift: How AI is Taking Over Search Just a couple of years ago, getting found online mostly mean