top of page
All Posts


Google AI Mode Arrives in New Zealand: Why It’s Time to Optimise for AEO & GEO
Google AI Mode is now available across New Zealand, bringing AI-powered, conversational search experiences that deliver direct,...
5 days ago3 min read


What is GEO, and how does it differ from SEO and AEO?
Here’s a clear breakdown: GEO is Generative Engine Optimisation focused on getting your business discovered through AI-driven answer...
Aug 263 min read


Will AI Replace SEO? Not in NZ — Here’s How to Be the Source AI Trusts
Practical AI optimisation SEO for NZ businesses, from Local SEO fundamentals to Answer Engine Optimisation service NZ. AI won’t replace...
Aug 214 min read


From AI-Enabled to AI-Native SEO: How Businesses Can Win in 2025
Search has changed. In 2025, it’s not just about ranking in Google, it’s about showing up in AI Overviews, chatbots, and other AI-driven...
Aug 124 min read


Why Google and ChatGPT show different results... and what NZ Businesses need to do about it!
Have you ever Googled something, then asked ChatGPT the same question and got completely different answers? You’re not imagining it. New...
Aug 42 min read


What Is AI Search (and Why Is It Different from Traditional SEO)?
Next Step: How NZ Businesses Can Optimise for AI-Driven Search? In a previous blog, we looked at how AI tools like ChatGPT and Bing...
Jul 283 min read


AI Search Sparks Debate: Is the Open Web Model at Risk from AI-Driven Answers?
AI-powered search tools now provide users with instant, conversational answers—raising real concerns for business owners about declining...
Jul 223 min read


Why AI-Written Content Could Be Hurting Your SEO (And How to Fix It)
Google is making it harder for websites to rank if their content feels robotic, generic, or low quality. AI-written content that might...
Jun 162 min read


How Does AI Search Work? And Why Your Business Needs to Adapt
When you want quick answers online, you probably turn to Google. It’s fast, familiar, and delivers pages of search results in seconds....
Jun 162 min read


Why Your Business Needs to Be Optimised for AI Search (Before It’s Too Late)
We’re in the middle of a huge shift in how people search online. As discussed in the previous post AI tools like ChatGPT, Google Gemini,...
Jun 132 min read
bottom of page