Search behaviour has shifted dramatically in 2025, with over 50% of Google searches triggering AI Overviews and 66% of young adults using ChatGPT as a search tool. The takeaway? Your business needs to optimise for both to stay visible. Search Is Changing Faster Than Ever If you’ve been following our blog, you’ll know we’ve talked a lot about how AI search works and why it matters for businesses. But now, we have the numbers and they show we’re already living in a generative-A

AI-powered search tools now provide users with instant, conversational answers—raising real concerns for business owners about declining website traffic and the future of the open web. Some fear classic web browsing will fade, threatening publishers, marketers, and those relying on SEO services in New Zealand, while others argue the web is simply evolving to meet the expectations of AI-savvy users. Here’s what you need to know. What will you learn from this blog: Why AI searc