AI Search & Visibility Insights

Visibility in search used to be simple: if you ranked highly, you were seen. We’ve broken down how that ranking model works in detail here . That model still exists, but it is no longer the one shaping most decisions. Today, people are increasingly starting their search journey inside AI systems, where they receive a generated answer instead of choosing between a list of results. That answer is built by selecting and combining information from multiple sources. This creates a

What Are AI Mentions? AI mentions are instances where AI systems like ChatGPT, Gemini, Perplexity, or Google AI Overviews reference a brand, business, product, or person inside a generated answer. At AI Optimisation, AI mentions are treated as a visibility signal because they show that an AI system has selected an entity for inclusion inside the answer itself, not just ranked a webpage in search results. For years, visibility in search meant one thing: ranking on page one of

Search behaviour has shifted dramatically in 2025, with over 50% of Google searches triggering AI Overviews and 66% of young adults using ChatGPT as a search tool. The takeaway? Your business needs to optimise for both to stay visible. Search Is Changing Faster Than Ever If you’ve been following our blog, you’ll know we’ve talked a lot about how AI search works and why it matters for businesses. But now, we have the numbers and they show we’re already living in a generative-A

AI-powered search tools now provide users with instant, conversational answers—raising real concerns for business owners about declining website traffic and the future of the open web. Some fear classic web browsing will fade, threatening publishers, marketers, and those relying on SEO services in New Zealand, while others argue the web is simply evolving to meet the expectations of AI-savvy users. Here’s what you need to know. What will you learn from this blog: Why AI searc