Your website exists. But AI doesn't recommend it.
Search has changed. People now ask AI for recommendations.
If your business isn't structured for AI discovery, you're invisible.
We fix that.
AI Optimisation is an AI search visibility consultancy.
We help businesses be understood and referenced by AI systems.
70%
of searches will be AI-assisted by 2026
3×
higher conversion rates from AI search
NZ, AU & US
markets supported
Your website exists. But AI doesn't recommend it.
Search has changed. People now ask AI for recommendations.
If your business isn't structured for AI discovery, you're invisible.
We fix that.
AI Optimisation is an AI search visibility consultancy. We help businesses be understood and referenced by AI systems.
Why your marketing isn’t turning into enquiries.
You're not doing anything wrong. Search has fundamentally changed. Your marketing isn't broken. It just isn't built for the AI era yet.
Most businesses reach this point after investing real effort into their website, content, and SEO, yet enquiries still feel inconsistent.
The issue isn’t effort.
Your visibility simply isn’t aligned with how people discover businesses today.
People now search, compare, and ask AI tools for recommendations before deciding.
AI systems can’t understand your website
AI tools like ChatGPT and Google AI Overviews need to quickly understand what your business does.
If your website isn’t structured in a way they can interpret, they struggle to reference or recommend you.
Traffic that doesn’t turn into enquiries
You might be getting visitors through SEO and content, but enquiries stay inconsistent.
Often the problem isn’t traffic, it’s that your content isn’t aligned with how people search and decide today.
Your competitors appear in AI answers.
When people ask AI tools who the best providers are in your industry, your competitors show up in the answers, not your business.
That usually means AI systems have stronger signals about their expertise.
You’re not doing anything “wrong.”
Most business owners reach this point after putting real effort into their website, content, digital marketing and traditional SEO only to find enquiries still feel inconsistent or unclear.
The issue isn’t effort.
It’s that your website, content, and online visibility aren’t aligned with how people actually look for solutions today.
People search, compare, and decide in new ways today, including using AI tools to guide their choices.
We help your visibility turn into real enquiries.
What AI systems actually see when they analyse your business online.
AI tools already form an opinion about your business based on your website, content, and the information they find across the web.
We analyse how AI systems interpret your business and identify the gaps stopping you from appearing in AI answers.
You’ll receive a clear report showing what AI understands today, what signals are missing, and what to fix first.
The analysis examines
✓ How AI currently understands your business
✓ Whether you appear in AI answers
✓ What information AI can interpret
✓ What signals are missing
How we build AI Visibility
A clear, proven process - no jargon, no guesswork.
01
Diagnose
We analyse how AI systems currently interpret your business and identify the gaps preventing you from appearing in AI answers.
This is where the AI Visibility Analysis begins.
02
Build
We implement the structures, content, and authority signals that help AI systems understand and reference your business.
Your website and content become easier for both people and machines to interpret.
03
Grow
We strengthen your presence across the web so your business appears more often in AI answers and search results.
Visibility turns into recognition, trust, and enquiries.
AI Optimisation is an AI search visibility consultancy. We help businesses be understood and referenced by AI systems.
AI search refers to digital systems that interpret queries and generate answers by summarising and recommending content, not just ranking links.
To be found today, your business needs to show up where people are actively looking for answers across Google, local search, and AI-driven tools that shape decisions before someone ever clicks a website.That takes more than traditional SEO.
We help businesses make sense of modern search and align their website, content, and digital presence so visibility supports real enquiries rather than vanity metrics.
The AI Visibility Engine
The AI Visibility Engine™ is the framework developed by AI Optimisation to explain how AI systems interpret, understand, and recommend businesses.
AI systems don’t randomly choose which businesses to recommend.
They rely on signals that help them understand who a business is, what it does, and whether it can be trusted as an answer.
The AI Visibility Engine™ maps the five signals AI systems use to recognise, understand, and recommend businesses.
Together, these signals shape how AI systems understand and recommend your business. Explore the AI Visibility Engine™ →
How AI systems currently understand your business
AI Visibility Analysis
$399
one off
A deep diagnostic of how AI systems interpret your website, content, and authority signals, and why your business may not appear in AI answers.
Delivered with clear recommendations you can act on immediately.
Not sure if the analysis is right for you? Book a quick conversation →
Start with an AI Visibility Analysis
Understand how AI systems currently interpret your business.
Our AI Visibility Analysis examines how your website, content, and authority signals are interpreted by AI systems and identifies the gaps preventing your business from appearing in AI answers.
The gaps preventing your site from appearing in AI answers
Clear recommendations to strengthen your AI visibility
Beyond the analysis: how we help businesses become visible in AI search
The AI Visibility Analysis identifies what’s holding your site back.
From there, we help businesses implement the changes that strengthen how AI systems understand, reference, and recommend them.
AI Visibility Architecture
Design the strategic roadmap that builds entity recognition, topical authority, and AI visibility.
Strategic Search Direction
Ongoing strategic guidance to prioritise what will most improve your AI visibility.
Strategic Partnership
A deeper partnership for organisations that want hands-on strategic and implementation support.
What businesses discover during the AI Visibility Analysis
Audit Insight
“AI systems understood what the business does but couldn’t identify what makes it different from other offshore recruitment agencies.
The analysis revealed an opportunity to introduce a named hiring framework.”
Recruitment business
Audit Insight
“AI platforms recognised the company when asked directly but didn't associate it with the problems CMOs search for, such as marketing ROI and budget forecasting.”
Enterprise marketing platform
Audit Insight
“Most advice online frames the problem as productivity or mindset, but very few explanations address the deeper pattern of capable people drifting away from meaningful progress.”
Leadership development brand
Our Approach
We help you figure out why your website isn’t getting the right enquiries. We show you what’s working, what’s not and where to focus so you stop guessing, hoping or feeling in the dark.
Diagnose What’s Holding You Back
It’s not just about rankings, it’s about relevance. We make it easier for the right people to find you and choose you. Your business shows up where people are searching and actually speaks to what they are looking for.
Make You Findable by the Right People
We help your business earn trust from people first, and from the search and AI systems that guide them. So when customers are ready to choose, you’re the brand they recognise and believe.
Want to see exactly how we build AI-ready visibility?
Build Trust that Turns into Enquiries
Then why are so many business spending so much money and not getting an outcome they are happy with?
Sounds pretty standard right...
Good Work starts with Good People
We believe great results come from genuine collaboration, not a cookie-cutter approach.
Our work is designed to strengthen your visibility, credibility, and long-term growth, no matter how search evolves. We’re not here to overpromise or overwhelm you with jargon. We’re here to understand your goals, set clear expectations, and create strategies that actually work for your business.
We love working with good humans who value honesty, curiosity, and shared success. If that sounds like you, we’ll get along just fine.
Let’s grow together with open communication, aligned goals, and a shared belief that great partnerships create great outcomes.
SEO helps people find you. AEO helps AI recommend you.
Your Needs, Our Services
We combine proven SEO with future focussed GEO so your brand isn’t just visible, it’s recommended.
• Want AI to show your content?
We structure and tag your site so assistants like ChatGPT, Gemini, and Siri recognise your brand.
• Worried your brand is being misrepresented?
We clean up your structured data and entity signals so AI systems get you right, every time.
• Ready to rank beyond Google?
We optimise across all AI and digital ecosystems, wherever your audience is asking questions.
Let’s future-proof your presence together.
How can an audit help my business?
If you want your business to stay visible in the new era of AI-driven search, it’s time to look beyond traditional SEO.
AI Optimisation helps businesses across New Zealand, Australia, and the USA prepare for both human and AI search, including Google’s AI Overviews, ChatGPT, and Bing Copilot.
Our Search audits don’t just identify technical and content gaps, they show you how to rank in AI-generated results through advanced Answer Engine Optimisation (AEO) and entity-based SEO.
Our Audit includes:
-
Technical SEO + site performance review
-
Content quality and entity analysis
-
Schema & structured data checks
-
Local SEO & Google Business optimisation
-
AI-readiness scoring (AEO + GEO framework)
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Actionable, plain-English recommendations
Based in Auckland, we work with businesses in New Zealand, Australia and the US across all industries
Who we are and our WHY
With experience across marketing, strategy, and business growth, I’ve worked with businesses at many stages, from underperforming setups to established teams looking to improve how their visibility translates into real demand.
Over time, one pattern became clear: many businesses were investing in websites, content, and SEO, yet still felt uncertain about why enquiries were inconsistent or why visibility wasn’t leading to meaningful outcomes.
Not because they weren’t trying hard enough but because the way people search, compare, and decide has changed.
Search is no longer just about keywords and rankings. People ask questions, explore options, and increasingly rely on AI tools to help them decide who to trust.
Together with a team of search and content specialists, we focus on AI optimisation and SEO, helping businesses align their websites, content, and digital presence with how people actually look for solutions today, across Google, AI-driven search, and emerging platforms.
AI Optimisation exists to bring clarity to modern search by removing guesswork, improving visibility where it matters, and helping businesses turn attention into relevant enquiries, not just traffic.
Elaine Subritzky
“Because being found online shouldn’t be hard.”
Be Found in Search
If people can’t find you online, you’re missing out on potential business.
We improve your visibility on Google, AI-powered search tools, and across all your digital platforms by optimising your content, structure, and keywords.
Turn Visitors into Leads
By optimising your content to be more discoverable, we don't just increase traffic, we enhance engagement. More eyes on your content mean more opportunities for interaction and conversion.
Know What's Working
Without clear data, you’re guessing about your marketing results.
We set up your website analytics and tracking properly (like Google Analytics and conversion tracking), so you get accurate reports on what’s driving traffic and leads.
Stay Ahead
Online search changes fast, especially with AI.
We apply monthly updates and improvements to keep your website and strategy in line with the latest trends, so you don’t fall behind.
AI Search & Visibility Insights
Contact us
Let’s talk about improving your visibility in AI search.
Whether you're ready for an AI Visibility Analysis or simply want to understand how AI systems discover and recommend businesses online, we’re happy to help.
Reach out to discuss how your brand can become clearer, more authoritative, and more visible in AI-driven search.