Help the right customers find your business in Google and AI search.
Search is changing, and it's hard to know where your time and money should actually go.
We work with you to figure out where to focus your efforts, and build a practical plan you can actually follow.
AI SEO, GEO, AEO... what does your business actually need?
Let’s work out what matters for your business.
WHAT'S CHANGED
You've probably worked your ass off building your website. You may have even invested in SEO, only to find you're still not getting customers through it.
A clear, consistent story about your business should be the foundation of your marketing. Not an add-on.
Here's what happens when it isn't.
01
You're doing the work. It's just not landing the same.
You've spent time getting the website right, running ads, posting on social media: the same things that used to generate enquiries. But the results aren't following the same way anymore, and you just want to know why so you can fix it and get back to running your business.
02
So you keep adding more.
You post more often, rewrite another page, increase the ad budget, try a new platform and wonder whether the whole website needs rebuilding again. Each one makes sense on its own, but the momentum still isn't there.
03
None of those might be the actual problem.
Your website explains your business one way, your Google listing leads with a different angle and your social content shows another side entirely. A customer piecing that together has to do it themselves. Most won't.
04
AI search tools work the same way your customers do.
ChatGPT, Perplexity and Google's AI answers pull from your website, your listings, your profiles, everything written about you online. Different story on each one, and AI hesitates to recommend you. Same story everywhere, and it doesn't have to guess. The fix isn't another marketing channel. It's the foundation underneath it all, pointing the same way.
45 billion
AI search sessions happen globally every month, now over half the volume of traditional search
14.2%
conversion rate on AI-referred traffic, versus 2.8% for traditional organic
NZ, AU & US
markets supported across New Zealand, Australia and the United States
Source: session volume via Graphite.io; conversion data aggregated across 2026 AI search industry reporting.
ABOUT ELAINE
When ChatGPT launched in 2022, it quickly became clear to me that this was more than a novelty tool. I noticed AI chat naturally fit the way people communicate, you could ask the full question, add context and explain what you actually meant, rather than trying to squeeze it into a few search terms. Because it matched the way people naturally communicate, I could see it becoming a tool we would use every day.
The speed of ChatGPT’s adoption only reinforced that.
While everyone around me was saying Google would always be king and fair enough, it still is - I went, frankly a little feral trying to understand what was happening alongside it.
I studied the mechanics, tested prompts, tracked citations and looked closely at why one business was recommended while another was ignored. Not in a vague “AI is the future” way, I wanted to understand where search was heading and what businesses might need to do differently if AI systems were going to play a larger role in how people found and chose them.
That became AI Optimisation, launched in 2025.
These days, most of my work starts long before anyone opens ChatGPT. I sit down with business owners, listen to what they're trying to grow and who they actually want to work with, then look at how all of that is (or isn't) coming across online. I'm there as a helping hand, not another expert handing you a long list of everything that's wrong. I explain what matters in plain English, help you work out what to do first, and tell you what you can stop worrying about. No question is too basic, honestly, the basic ones are usually the important ones.
THE IMPACT ON YOUR BUSINESS
AI SEO, GEO and AEO, explained without the jargon.
Lots of acronyms, one idea: making sure AI systems can find, understand and trust your business enough to recommend it. The tactics under each label vary, but what AI needs from you doesn't: clear, consistent, complete information it can rely on.
AI isn't waiting for you to get this right, it's already answering these questions for your customers.
01
Your business is already being assessed by AI
Your customers are already asking AI what to do next and who to buy from. If the signals around your business are unclear, incomplete or inconsistent, AI systems have less reason to include you.
02
Your competitors appear in AI answers
When people ask ChatGPT or Google's AI Overviews who to use in your industry, someone gets named. If it's not you, it usually means AI has clearer signals about them than about you.
Be found by the people most likely to buy from you, wherever they're searching.
AI Optimisation helps businesses become easier to understand, reference and recommend
HOW IT WORKS
Your business and your customers
We start by getting to know your business: what you want to grow, which services matter most right now, and the customers you actually want more of. Then we look at how those customers think, the questions they're asking and what they need to hear before they feel confident choosing someone.
How you're showing up
Next we look at how all of that comes across online, on your website, your Google listing, your socials and in AI answers from tools like ChatGPT and Google. We compare it with your competitors, so you can see where you're clear, where you're getting lost and what's getting in the way.
A plan you can actually follow
You leave with a week-by-week plan: what to fix first, what content to create and why, and what you can stop worrying about. Do it yourself or hand some of it over to us. Either way, you'll know your time and money are going where they'll make a difference.
OUR FRAMEWORK
The AI Visibility Engine
The AI Visibility Engine™ is our five-stage framework for working out where your business is getting stuck, so we fix the right thing first.
No one can guarantee how AI will answer, and anyone who says they can is selling something else. What I can promise is that I'll work alongside you on your website and every other place your business shows up, so the story is clear and consistent everywhere. That's what helps people understand you, and it's what helps AI understand you too. We check where you stand at the start, and keep checking as we go.
Entity Definition
Making sure AI systems recognise your business as a distinct, understandable entity, not just a website.
Structured Understanding
Organising your information so AI systems can see how your business connects to the topics and services it's known for.
Authority Signals
Building the citations, mentions and reviews that give AI systems a reason to trust what they've found.
Answer Alignment
Closing the gap between the questions people are asking AI and the content your business actually has.
Recommendation Reinforcement
Reinforcing those signals over time, so AI keeps associating your business with what it does best.
Start with an AI Visibility Plan
We start with your business and the customers you actually want, then look at how you're showing up across your website, Google and AI answers. You leave with a clear, manageable plan, so your time and money go where they'll make a difference.
Visibility today isn't just about ranking, it's about being understood and trusted at the point where someone decides what to buy or who to hire.