Good Work starts with Good People
We believe great results come from genuine collaboration, not a cookie-cutter approach.
We’re not here to overpromise or overwhelm you with jargon. We’re here to understand your goals, set clear expectations, and create strategies that actually work for your business.
Our work follows a proven process that strengthens your foundations first, builds authority next, and creates long-term momentum that keeps your business visible, no matter how search evolves.
We love working with good humans who value honesty, curiosity, and shared success. If that sounds like you, we’ll get along just fine.
Let’s grow together with open communication, aligned goals, and a shared belief that great partnerships create great outcomes.
You’re not doing anything “wrong.”
Most business owners reach this point after putting real effort into their website, content, and visibility only to find enquiries still feel inconsistent or unclear.
The issue isn’t effort.
It’s that your website, content, and online visibility aren’t aligned with how people actually look for solutions today.
People don’t just search and click anymore.
They compare options, ask questions, and increasingly rely on AI tools to help them decide who to trust.
That’s where AI optimisation and SEO work together to help your business show up when people are actively searching or asking AI for recommendations, so visibility turns into real enquiries.
Modern search isn’t just Google anymore.
To be found today, your business needs to show up where people are actively looking for answers across Google, local search, and AI-driven tools that shape decisions before someone ever clicks a website.
That takes more than traditional SEO.
We help businesses understand and execute modern search strategy, aligning their website, content, and wider digital presence so visibility turns into real enquiries, not just rankings or clicks.
Our Approach
We help you figure out why your website isn’t getting the right enquiries. We show you what’s working, what’s not and where to focus so you stop guessing, hoping or feeling in the dark.
Diagnose What’s Holding You Back
It’s not just about rankings, it’s about relevance. We make it easier for the right people to find you and choose you. Your business shows up where people are searching and actually speaks to what they are looking for.
Make You Findable by the Right People
Your content should answer real questions, build credibility and position you as an expert, not just for Google, but also for AI search and future platforms… And dare I say it, your customer experience.
Build Trust with Humans, Google & AI
Then why are so many business spending so much money and not getting an outcome they are happy with?
Sounds pretty standard right...
Why your website isn’t turning into enquiries
SEO helps people find you. AEO helps AI recommend you.
Your Needs, Our Services
We combine proven SEO with future focussed GEO so your brand isn’t just visible, it’s recommended.
• Want AI to show your content?
We structure and tag your site so assistants like ChatGPT, Gemini, and Siri recognise your brand.
• Worried your brand is being misrepresented?
We clean up your structured data and entity signals so AI systems get you right, every time.
• Ready to rank beyond Google?
We optimise across all AI and digital ecosystems, wherever your audience is asking questions.
Let’s future-proof your presence together.
Start with a free basic audit of your website. You’ll see where you currently sit in Google and AI-driven search results for your main keywords or search enquiries.
Or you can choose a deeper, one-off audit with clear, step-by-step recommendations and move into an ongoing plan with tailored optimisation support.
All plans are monthly, flexible, and cancel anytime.
How can an audit help my business?
If you want your business to stay visible in the new era of AI-driven search, it’s time to look beyond traditional SEO.
AI Optimisation helps small to medium businesses across New Zealand, Australia, and the USA prepare for both human and AI search, including Google’s AI Overviews, ChatGPT, and Bing Copilot.
Our SEO audits don’t just identify technical and content gaps, they show you how to rank in AI-generated results through advanced Answer Engine Optimisation (AEO) and entity-based SEO.
Our Audit includes:
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Technical SEO + site performance review
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Content quality and entity analysis
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Schema & structured data checks
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Local SEO & Google Business optimisation
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AI-readiness scoring (AEO + GEO framework)
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Check your tracking setup across GA4, GTM, and GSC and Bing.
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Actionable, plain-English recommendations
Based in Auckland, we work with businesses in New Zealand, Australia and the US across all industries.
Who we are and our WHY
With experience across marketing, strategy, and business growth, I’ve worked with businesses at many stages, from underperforming setups to established teams looking to improve how their visibility translates into real demand.
Over time, one pattern became clear: many businesses were investing in websites, content, and SEO, yet still felt uncertain about why enquiries were inconsistent or why visibility wasn’t leading to meaningful outcomes.
Not because they weren’t trying hard enough but because the way people search, compare, and decide has changed.
Search is no longer just about keywords and rankings. People ask questions, explore options, and increasingly rely on AI tools to help them decide who to trust.
Together with a team of search and content specialists, we focus on AI optimisation and SEO, helping businesses align their websites, content, and digital presence with how people actually look for solutions today, across Google, AI-driven search, and emerging platforms.
AI Optimisation exists to bring clarity to modern search by removing guesswork, improving visibility where it matters, and helping businesses turn attention into relevant enquiries, not just traffic.
Elaine Subritzky
“Because being found online shouldn’t be hard.”
Be Found in Search
If people can’t find you online, you’re missing out on potential business.
We improve your visibility on Google, AI-powered search tools, and across all your digital platforms by optimising your content, structure, and keywords.
Turn Visitors into Leads
By optimising your content to be more discoverable, we don't just increase traffic, we enhance engagement. More eyes on your content mean more opportunities for interaction and conversion.
Know What's Working
Without clear data, you’re guessing about your marketing results.
We set up your website analytics and tracking properly (like Google Analytics and conversion tracking), so you get accurate reports on what’s driving traffic and leads.
Stay Ahead
Online search changes fast, especially with AI.
We apply monthly updates and improvements to keep your website and strategy in line with the latest trends, so you don’t fall behind.
SEO & AEO Insights for New Zealand Businesses
Contact us
Let’s Talk About Optimising Your Business for AI-SEO Search.
Whether you’re ready for an AEO/SEO audit or simply want advice on how to make your digital marketing more search friendly, we’re here to help.
Reach out today and let’s chat about how we can improve your visibility across Google, AI platforms, and all your digital marketing channels.