Why Blog Optimisation Matters for Search Engines & AI Search The search landscape is shifting. It's just not enough to show up in Google's organic search results these days, your content has to compete for a spot in the AI-driven search experiences like Google's overviews, Bing's Copilot, Perplexity and Chat GPT to name a few. So, if you're a small business, a digital whiz who specialises in online marketing, or a consultant with an SEO angle then you're going to have to opti

Google is making it harder for websites to rank if their content feels robotic, generic, or low quality. AI-written content that might have ranked in the past is now more likely to get ignored or worse, penalised. If you’re using AI tools to help write your content, that’s fine—but you need to make sure the final result reads as well (or better) than something written by a professional human copywriter. Google’s New Stance on AI-Written Content: What’s Changed? With Google's