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AI Search & Visibility Insights
A collection of articles exploring how AI-powered search systems like ChatGPT, Gemini, and Google AI Overviews decide which brands to mention, cite, and recommend.
These posts explain AI Search Optimisation, entity-based visibility, and content structure, helping businesses move beyond rankings and become trusted sources in AI-generated answers.
How AI Systems Decide Which Brands to Mention (and Which They Ignore)
AI search is changing how customers discover brands. But most businesses still don’t understand how AI decides who gets mentioned. People used to search, scan blue links, and click. Now they ask ChatGPT, Gemini, Perplexity, or Google’s AI Overviews.And AI responds with complete answers, often naming specific brands. Some brands appear repeatedly. Others never show up at all. This isn’t random. And it isn’t about who posts the most content. AI systems generate answers by predi
Elaine Subritzky
Jan 218 min read
From AI-Enabled to AI-Native SEO: How Businesses Can Win in 2025
Search has changed. In 2025, it’s not just about ranking in Google, it’s about showing up in AI Overviews, chatbots, and other AI-driven platforms. The question is: Are you simply using AI tools to make your old SEO tactics faster, or have you redesigned your entire approach for an AI-first world? AI-Enabled vs AI-Native SEO — The Big Shift Right now, most businesses are AI-enabled . They’ve discovered AI tools like ChatGPT, Jasper, or Claude and are using them to work faster
Elaine Subritzky
Aug 12, 20254 min read
AI Search Sparks Debate: Is the Open Web Model at Risk from AI-Driven Answers?
AI-powered search tools now provide users with instant, conversational answers—raising real concerns for business owners about declining website traffic and the future of the open web. Some fear classic web browsing will fade, threatening publishers, marketers, and those relying on SEO services in New Zealand, while others argue the web is simply evolving to meet the expectations of AI-savvy users. Here’s what you need to know. What will you learn from this blog: Why AI searc
Elaine Subritzky
Jul 22, 20253 min read
How Does AI Search Work? And Why Your Business Needs to Adapt
When you want quick answers online, you probably turn to Google. It’s fast, familiar, and delivers pages of search results in seconds. But the way people search is changing, fast! AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are now answering questions without sending people to your website at all. For business owners and marketers, this shift raises an important question:Is your business visible in AI-driven search results? Google Search: Still the Leader in W
Elaine Subritzky
Jun 16, 20252 min read
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