This article answers one question: What actually makes a business visible and trusted in Google and AI search over time? If you’re trying to optimise for AI search, the advice can feel overwhelming and often contradictory with no clear path forward.  Some people tell you to chase AI mentions, others say nothing has changed. Most talk about tools before they explain principles. The truth is, businesses that perform well in AI search tend to do the same things that have always 

Search behaviour has shifted dramatically in 2025, with over 50% of Google searches triggering AI Overviews and 66% of young adults using ChatGPT as a search tool. The takeaway? Your business needs to optimise for both to stay visible. Search Is Changing Faster Than Ever If you’ve been following our blog, you’ll know we’ve talked a lot about how AI search works and why it matters for businesses. But now, we have the numbers and they show we’re already living in a generative-A

Have you ever Googled something, then asked ChatGPT the same question and got completely different answers? You’re not imagining it. New research shows Google and ChatGPT understand what we’re searching for in very different ways. For small to medium businesses in New Zealand, this matters more than ever. If your website content isn’t speaking the right “language” to these AI platforms, you’re missing out on visibility and that means missed sales, bookings, and enquiries. I’l