AI won’t replace SEO in New Zealand, it’s reshaping it. Your website still anchors discovery and conversions, while Answer Engine Optimisation (AEO) helps you get quoted inside AI answers. Practical AI optimisation SEO for NZ businesses, from Local SEO fundamentals to Answer Engine Optimisation service NZ. Our approach to AI optimisation for websites pairs Local SEO with SEO for AI search engines, clean structure, clear Q&As, and schema, so you gain website optimisation for A

Google is making it harder for websites to rank if their content feels robotic, generic, or low quality. AI-written content that might have ranked in the past is now more likely to get ignored or worse, penalised. If you’re using AI tools to help write your content, that’s fine—but you need to make sure the final result reads as well (or better) than something written by a professional human copywriter. Google’s New Stance on AI-Written Content: What’s Changed? With Google's