AI Search Optimisation Insights

Your website might rank well on Google. It might contain accurate information, clear service descriptions, and thoughtful explanations of what you do, but when someone asks ChatGPT, Perplexity, or Google's AI Overview a question your business should be the answer to, you don't appear. You’ve invested in your website and digital content, whether through SEO, brand positioning, or both. Yet when people ask AI tools the questions your business should answer, you’re missing. That

For years, visibility in search meant one thing: ranking on page one of Google. But AI search has changed the rules. If you’ve spent years building search rankings, this shift can feel destabilising. Your rankings still matter, but they’re no longer the complete picture. Today’s answer engines like ChatGPT, Gemini, Perplexity, Google AI Overviews, and Copilot don’t just list links. They generate direct answers and inside those answers, they decide which brands to name. That’s

This article answers one question: What actually makes a business visible and trusted in Google and AI search over time? If you’re trying to optimise for AI search, the advice can feel overwhelming and often contradictory with no clear path forward.  Some people tell you to chase AI mentions, others say nothing has changed. Most talk about tools before they explain principles. The truth is, businesses that perform well in AI search tend to do the same things that have always 

AI won’t replace SEO in New Zealand, it’s reshaping it. Your website still anchors discovery and conversions, while Answer Engine Optimisation (AEO) helps you get quoted inside AI answers. Practical AI optimisation SEO for NZ businesses, from Local SEO fundamentals to Answer Engine Optimisation service NZ. Our approach to AI optimisation for websites pairs Local SEO with SEO for AI search engines, clean structure, clear Q&As, and schema, so you gain website optimisation for A

Google is making it harder for websites to rank if their content feels robotic, generic, or low quality. AI-written content that might have ranked in the past is now more likely to get ignored or worse, penalised. If you’re using AI tools to help write your content, that’s fine—but you need to make sure the final result reads as well (or better) than something written by a professional human copywriter. Google’s New Stance on AI-Written Content: What’s Changed? With Google's