Why Blog Optimisation Matters for Search Engines & AI Search The search landscape is shifting. It's just not enough to show up in Google's organic search results these days, your content has to compete for a spot in the AI-driven search experiences like Google's overviews, Bing's Copilot, Perplexity and Chat GPT to name a few. So, if you're a small business, a digital whiz who specialises in online marketing, or a consultant with an SEO angle then you're going to have to opti

Google has rolled out AI Mode in New Zealand, and it’s changing how people search online. Instead of scrolling through ten blue links, users now see AI-generated answers directly in the search results. For local businesses, whether you’re a mechanic in Auckland, a café in Wellington, or a law firm in Christchurch this means traditional SEO isn’t enough. To stay visible, you need to adopt Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). What is Google

Next Step: How NZ Businesses Can Optimise for AI-Driven Search? In a previous blog, we looked at how AI tools like ChatGPT and Bing Copilot are changing the way people search and what that means for your business. This follow-up dives into what you can actually do right now to make your website and content visible in AI-native search, especially if you're a New Zealand-based business. Because while Google still matters, being AI-search ready gives you a first-mover advantage