If you haven’t already read our article on " how Google AI and ChatGPT are changing search behaviour in 2025 " , it’s a great place to start, it explains why this shift is happening and how it affects every NZ business. Combine Traditional SEO with AI-Focused Optimisation To appear in AI chatbot answers, continue applying strong SEO foundations but extend them with AI-specific strategies: Create localised content that reflects New Zealand audiences and culture, including te r

GEO probably won’t replace SEO entirely — but it will become a critical sub-specialty. Most businesses will fold GEO tactics (AI-ready content, schema, AI citation tracking) into their existing SEO strategies. The Big Question In our last post, we looked at how search behaviour is shifting — and the data makes it clear that GEO is here. But where is this all heading? Will GEO replace SEO, or just become part of it? Let’s explore the scenarios. Scenario 1: GEO Becomes Its Own

Here’s a clear breakdown: GEO is Generative Engine Optimisation focused on getting your business discovered through AI-driven answer engines like ChatGPT and Google SGE. SEO optimises for search engines (like Google), while AEO tailors your online presence for AI-powered Q&A platforms. What you’ll learn from this blog The exact definition of GEO and why it matters today How GEO compares, contrasts, and complements SEO and AEO Actionable tips for businesses to prepare for the

Search has changed. In 2025, it’s not just about ranking in Google, it’s about showing up in AI Overviews, chatbots, and other AI-driven platforms. The question is: Are you simply using AI tools to make your old SEO tactics faster, or have you redesigned your entire approach for an AI-first world? AI-Enabled vs AI-Native SEO — The Big Shift Right now, most businesses are AI-enabled . They’ve discovered AI tools like ChatGPT, Jasper, or Claude and are using them to work faster