If you haven’t already read our article on " how Google AI and ChatGPT are changing search behaviour in 2025 " , it’s a great place to start, it explains why this shift is happening and how it affects every NZ business. Combine Traditional SEO with AI-Focused Optimisation To appear in AI chatbot answers, continue applying strong SEO foundations but extend them with AI-specific strategies: Create localised content that reflects New Zealand audiences and culture, including te r

Search has changed. In 2025, it’s not just about ranking in Google, it’s about showing up in AI Overviews, chatbots, and other AI-driven platforms. The question is: Are you simply using AI tools to make your old SEO tactics faster, or have you redesigned your entire approach for an AI-first world? AI-Enabled vs AI-Native SEO — The Big Shift Right now, most businesses are AI-enabled . They’ve discovered AI tools like ChatGPT, Jasper, or Claude and are using them to work faster

Next Step: How NZ Businesses Can Optimise for AI-Driven Search? In a previous blog, we looked at how AI tools like ChatGPT and Bing Copilot are changing the way people search and what that means for your business. This follow-up dives into what you can actually do right now to make your website and content visible in AI-native search, especially if you're a New Zealand-based business. Because while Google still matters, being AI-search ready gives you a first-mover advantage

When you want quick answers online, you probably turn to Google. It’s fast, familiar, and delivers pages of search results in seconds. But the way people search is changing, fast! AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are now answering questions without sending people to your website at all. For business owners and marketers, this shift raises an important question:Is your business visible in AI-driven search results? Google Search: Still the Leader in W

We’re in the middle of a huge shift in how people search online. As discussed in the previous post AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are quickly changing the way customers find information and businesses. If your business isn’t showing up in AI-generated answers, you’re missing out on opportunities. Worse… your competitors might already be there. The Big Shift: How AI is Taking Over Search Just a couple of years ago, getting found online mostly mean